The Karate Kid

Case Studies

THE KARATE KID

REAL-LIFE KARATE KID INTERVIEWS: - The youngest member of the England Karate Federation's squad was interviewed by kid's media including FLIPSIDE, NATIONAL GEOGRAPHIC KIDS, NITRO, SUNDAY EXPRESS COOL ZONE and on national breakfast TV show, DAYBREAK

MEDIA DROPS and MASTERCLASSES: with the hunky martial arts stars of Britain's Got Talent, STRIKE, were secured with key titles including EMPIRE, FIRST NEWS and on THE ALAN TITCHMARSH SHOW

NATIONAL and REGIONAL RADIO: were targeted with a sustained campaign throughout November and December. Key stations were sent an audio press kit and the UK's only radio station dedicated to families and kids, FUN KIDS RADIO, ran a week long promotion of comps, reviews and sound bites

TALENT: some interviews were secured at the theatrical junket and resulted in extensive coverage in FILM/DVD media including DVD & BLU-RAY REVIEW and EMPIRE.

PLAYSTATION SHOPPING CENTRE ROADSHOW: linking with Sony's PlayStation 3 partner ensured that Karate Kid clips and competitions entertained Xmas shoppers nationwide.

This high-kicking campaign resulted in coverage worth over £400K!

Download The Karate Kid DnA Coverage Report