AN INFECTIOUS CAMPAIGN
11th August 2011
Thanks to a tip-off from DnA PR, the Prince Charles Cinema in Leicester Square was cordoned off by the bio-hazard squad to try and contain an unprecedented outbreak of the undead who’d arrived to see ‘Quarantine 2: Terminal’ for its only UK big-screening.
The special screening was set up to give zombie fans the chance to see the film before it was released on DVD and the audience was made up entirely of competition winners from ten horror and film sites.Special FX make-up artists ‘turned’ eager fans and our invited press – with more than just a smattering of blood and gore into fully fledged zombies - while the men in the gas-masks corralled the infected into the aisles laden with hidden prizes.
Media including London Evening Standard, Obsessed With Film, MSN, Yahoo and Love Horror attended the screening and all attendees were incentivised to share their experience on Twitter and Facebook with a #Quarantine2 hashtag – helping to increase word of mouth.